What Is Local SEO?

Dominate Your Niche With Strong Digital Branding

Millions of customers are looking for local businesses every day and approximately 84 percent of prospects require digital capabilities to facilitate brand transactions. Without a robust local business SEO presence, you are missing out on valuable leads, traffic and sales opportunities.

What is local search optimization?

Local SEO is the process of improving the local search visibility of small and medium-sized businesses (SMBs), brick-and-mortar stores and multiple-location businesses within a geographic area.

Unlike traditional SEO, which focuses on boosting a brand’s searchability on a national or global scale, local search engine optimization targets “near me” and geo-specific search queries. The goal of Google local SEO is to boost your brand exposure beyond your storefront and make your business more accessible to prospects in the local online community.

What are local SEO ranking factors?

Google looks at various local SEO ranking factors to determine your search rankings. These include:

  • Google Business Profile or Google My Business (GMB) listing
  • Name, address and phone number (NAP) consistency in local business citations
  • Domain authority
  • Quality of local search citations
  • Click-through rate (CTR) from search results
  • Keywords
  • User experience
  • (UX)Review quality, velocity and diversity
  • Link signals

How to do local SEO?

Local SEO leverages various local digital marketing tactics to rank up your local SEO ranking, including:.

  • Local business SEO keyword targeting
  • Google Business Profile or Google My Business optimization
  • Local search citations
  • Online reputation management
  • Link building
  • On-page SEO
  • SEO local landing page optimization
  • Google local SEO content marketing

To compete within your service locations, understanding what is local search optimization and how to do local SEO is critical. Begin your local search optimization now and position your brand in front of your ideal audience segments.

Need expert help to unravel what is local SEO and how to boost your local SEO ranking? The best local SEO company can answer all your local SEO marketing questions and guide you with your local SEO optimization efforts.

Capitalize on the Best Local Business SEO and Boost Your Revenue

King Networks Consulting Services is a top local SEO company based in Surulere, Lagos, that provides comprehensive local search engine optimization services to businesses worldwide. We understand that local SEO is essential to brand success. That is why we are here to assist you with your local digital marketing and local search optimization endeavors.

As your dedicated local SEO company, we don’t just execute local SEO services and provide local business SEO reports. Our local SEO experts also explain to your team 1) what is local SEO and 2) how to do local SEO effectively. To ensure we are on the same page, we create a local SEO checklist that outlines each local SEO strategy included in your packages.

No matter if you have a single location serving a local community or multiple locations across the state or country, our local search engine optimization company can help your business achieve higher rankings in your local SEO search results.

Why Local SEO Is Vital for Your Business

Create a Lasting Impression Across Search Engines and Your Prospects

In today’s competitive digital landscape, investing in the best local SEO services could mean the difference between a thriving business and a failing establishment. Where do local digital marketing and local SEO services fall in your campaign priorities?

GET MORE LOCAL LEADS NOW

Evidently, digital dominance has made it vital for businesses of all sizes to concentrate their efforts on local SEO optimization. Local SEO for small business and multi-location firms is a critical strategy for acquiring qualified leads and converting them into sales. If you don’t have a local SEO strategy in place, you could be doing more harm to your business than you initially realize.

KNCS’s Local SEO Services

Rank High in Search Results and Increase Your Conversions
1

Local SEO Audit

Our local SEO agency performs a thorough local SEO audit to determine your current local SEO ranking, gain actionable insights and build your local SEO checklist. We check your NAP visibility, identify your geographical location and service areas and examine your Google My Business listing. To complete your local SEO strategy, our local SEO experts also conduct Google My Business page audit, review analysis, landing page audit, local citations analysis, competitor benchmarking and organic link and penalty analysis.
2

Keyword Research & Strategy

Amplify your local reach and attract targeted audience segments with strategic local SEO marketing services. We perform extensive keyword research and analysis to identify geo-specific, industry-related keywords and organize them by search intent. Once our local SEO experts have mapped out your search terms, we create a local SEO guide to help you develop locally-themed website content. Our local SEO consultant also provides you with a keyword ranking report, which you can check any time to monitor your rankings.
3

Google My Business SEO

Manage your Google My Business locations and ensure your brand information is complete and up-to-date with help from our Google My Business experts. Our Google My Business services include GMB SEO and Bing and Yahoo Local optimization. We ensure that these business profiles carry over the same brand identity and are optimized for your target location or service area. Our Google My Business experts also audit your business information across the web to give you the best possible, error-free local presence.
4

eCommerce SEO

Studies show approximately 50 percent of consumers perform a mobile search before making shopping decisions. Get the best local SEO services and connect your brand with modern consumers within your local community. Our local digital marketing agency claims and optimizes your business profile across Google My Business locations, leverages geo-targeted content and keywords, builds your local business citations and manages your online reviews.
5

On-Page Optimization

Is your website optimized for your target location? KNCS’s local search engine optimization services cover on-page optimization to ensure your site ranks high in your service area. We optimize your home page and metadata with geo-specific keywords, create service, city and industry pages, set up social media signals and implement local SEO best practices throughout your website. Our local SEO company also applies local business schema to your web pages to make it easier for search engines to understand your brand offerings and target locations.
6

Franchise SEO

Does your business serve multiple locations across the city or state? Ensure brand consistency and success across your service locations with KNCS’s local SEO marketing services. We list your different Google My Business locations in top industry directories, optimize your local citations, use location-based keywords and promote local franchise reviews on your website and social media profiles. Our local SEO marketing company strikes a balance between your local landing pages and corporate website to increase your site visits and conversions.
7

Link Building

Invest in affordable local SEO services and expand your digital footprint. As one of the best local SEO companies, we ensure search engines find an accurate representation of your business across the web. Our SEO service company creates hyperlocal SEO landing pages, builds your local SEO citations, leverages keywords with high domain relevancy and launches email outreach campaigns. We follow GMB SEO and local link building best practices to attract links that deliver the most value to your business.
8

Online Reputation Management (ORM)

Online reviews can provide positive proof about your company and help increase customer trust. Studies show 88 percent of consumers consult online reviews before they purchase local services. Protect your brand image and turn customer reviews into marketing opportunities with help from our local digital marketing agency. Our local SEO marketing company implements an effective online review acquisition strategy and provides recommendations on the best software for customer review marketing to help you get online reviews from your best customers.
9

Content Writing

Create and publish engaging local SEO content and capture your target audience’s interest. Our local SEO firm comprises a team of experienced content specialists and industry experts who work closely together to create a useful local SEO guide for your content marketing. Our local SEO services include keyword research and optimization, guest blogging and local site content optimization. We create enticing, relevant titles and produce quality content to drive more traffic to your website.
10

Conversion Rate Optimization (CRO)

Let our local digital marketing company manage your local business SEO services and gain better local rankings. Whether you need help with creating service and city pages, improving your website’s mobile-friendliness or completing your local SEO checklist, our local search engine optimization company can help you. We employ a targeted local search engine optimization service to drive more high-quality sales calls to your locations and improve your conversion rate month-over-month (MoM).

Why KNCS’s Local SEO Services Are Better Than the Rest

Succeed in a Saturated Online Marketplace

Mastering how to do local SEO requires years of experience and training to produce profitable results. At KNCS, we understand that juggling business operations while boosting local SEO citations and working on other local SEO marketing tactics could take a toll on your productivity and sanity. That is why our local SEO company is here to take the extra tasks off your shoulders.

Here’s what you can expect from our online local SEO company:

1

Affordable Local SEO Services

According to statistics, 42 percent of consumers use search engines as their primary tool to find local business information. Make sure your site is immediately found with our affordable local SEO solutions. KNCS’s local SEO pricing varies depending on your company’s marketing needs, annual revenue and financial capacity. Our local SEO consultant analyzes your existing online presence to create local SEO packages that deliver a high return on investment (ROI).
2

Google Analytics Reports

Our local digital marketing company uses Google Analytics to track your local SEO performance, identify visibility issues and provide data-driven local SEO tips to bolster your campaign results. We monitor and measure your local organic search metrics, such as website traffic, click-through rates (CTR), bounce rate, page views and average session duration. Once we’ve tracked all metrics, our local SEO specialist organizes the Google Analytics results to provide you with a clear overview of your campaign performance.
3

Video Summary

When working with KNCS on your local SEO campaign, you get regular detailed reports and records you can check anytime to track your local search engine optimization effectiveness. Your dedicated local SEO specialist reviews your monthly local SEO improvements and objectives. Our local digital marketing agency also provides you with a task report detailing what we’ve worked on. This way, you stay on top of any updates and changes on your local search service.
4

Expert Consultations

Our local SEO firm schedules regular consultations with your in-house representatives to talk about your monthly campaign results and brainstorm any additional local citations service, Google My Business optimization service or local SEO solutions we need to implement. Your local SEO specialist is available by phone or email at any time in case you have anything to discuss. The more contact we have with you, the better we’ll be able to achieve your objectives.
5

Local Digital Marketing Services

An experienced online local SEO company understands that local SEO for small business is just one of the many aspects of reaching your target customers. To market and advertise effectively, you need to take a holistic approach to local digital marketing. At KNCS, we provide comprehensive local digital marketing services to boost your market potential. Whether you need Google My Business services, local citations service, pay-per-click (PPC) advertising or social media marketing solutions, our local digital marketing company has got you covered!
6

Local SEO Guide

Understanding what is local search optimization can be difficult, especially if you don’t have a basic knowledge of SEO and online marketing. As a local SEO service provider, we ensure all our clients understand the details of their local SEO campaigns. Our local SEO consultant creates a thorough local SEO guide and publishes blogs and case studies regularly to familiarize yourself with the different local digital marketing concepts.

Get My FREE Digital Marketing Proposal

Select the best local SEO company and reach new heights with your local SEO campaign. Choose KNCS and let us show you how our local SEO firm can skyrocket your local SEO ranking and deliver positive campaign results.